TikTok is introducing a updated setting that enables them to reduce the amount of AI-made media appearing in their streams. This move comes as the service announced that it currently hosts in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This shift aligns with a rise in AI content, spurred by new AI video creators.
AI Proliferation Online
It has been noted that nearly 10% of the quickest rising channels on another major platform only show AI-generated videos. A significant portion of this material is classified as mass-produced AI material, a phrase for poor-quality, factory-style content that is typically nonsensical or bizarre.
Based on user feedback that many people appreciate content made with AI tools, ranging from digital art to educational videos, and we aim to give people the ability to see more or less of that, according to their own preferences,” said a spokesperson.
AI on the Platform
The service shared that there are now over a billion videos on its service labeled as AI-generated. Collectively, over 100 million media items are added to the app every day, making clips made by AI a relatively small portion of its overall inventory.
User Control Features
Users will be in a position to reduce or increase the volume of AI-generated videos they view by opening the content preference option in the app and picking the AI content topic. Additional categories that can already be controlled under the setting encompass current affairs, fashion, aesthetics, and movement.
AI Disclosure Rules
TikTok’s rules mandate creators to tag “realistic” AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any authentic-looking artificial content that is unmarked can be taken down under its community policies.
Furthermore, the app will now add an artificially created tag to content made using its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This action is aimed to stop users from trying to circumvent the labeling process.
AI Literacy Programs
The company is also introducing a two million dollar educational fund for specialists and organizations to produce learning resources about ethical AI use. This project will benefit charitable organizations focused on educating coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, amid discussion over intentions to make redundant a large number of review team members in Britain. The company is planning to eliminate a significant number of roles in its content moderation team in the UK capital, with labor groups and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official clarified that human moderation would continue to be important, but AI can protect employees by removing the most distressing content ahead of it has to be seen by staff. The platform reported a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to intervention by its automated systems.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”
